Thursday, 23 Feb, 2012

Previous News

February 9 2012
February 2 2012
January 27 2012
January 14 2012
Back to top

Transformers attraction opens in Singapore

After nearly four years in the making, Transformers: The Ride has officially opened at Universal Studios Singapore, becoming the first theme park attraction based on the world-famous entertainment franchise.

The attraction transports guests into the Transfouniverse as new recruits of Nest, protecting the Allspark shard from the evil Decepticons, alongside the Autobots.

Visitors board Evac, a new Autobot who will be featured for the first time in the attraction, as they experience the four-minute epic motion thrill ride which takes them through subway tunnels, down city streets and across rooftops, with the Decepticons hot on their heels.

"For all Transformers fans, the hyper-realism of this ride will make it the ultimate one-of-a-kind immersive experience. Included in this ride are many of their favourite larger-than-life characters, including Optimus Prime and Bumblebee, and this brings the brand to life in a whole new way," said John Frascotti, global chief marketing officer of Hasbro, which owns the Transformers brand.

Chiefly responsible for creating the ground-breaking visual effects exclusively for this attraction is Industrial Light and Magic, a division of Lucasfilm. Digital artists worked simultaneously out of their facilities in California and Singapore to develop all of the ride's pre-show media as well as the hyper-realistic 3D scenes within the attraction.