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Merlin launches TV ad campaign
Leading European attractions operator Merlin Entertainments has launched its first-ever television advertising campaign in the UK.
The marketing campaign for the Merlin Annual Pass was launched earlier this week in the Midlands and will be rolled out nationally in the run up to Easter as a series of 10-second tag commercials.
The 12-month passes cost GBP480 for a family of five and, in addition to free entrance to all Merlin attractions, cardholders also receive up to a 20 per cent discount on food, beverages and shopping.
