After conducting an extensive survey of its member companies, the ALVA has reported a rise in the number of people visiting the UK's foremost museums, galleries, heritage sites, cathedrals, gardens, zoos and leisure parks.

Furthermore, with value at home so much better than in Europe and the US, over 60 per cent of attractions expect to maintain or increase visitor numbers in 2009.

"The UK's visitor attractions are gearing up to ensure that people who opt for a stay at home break will be offered unique experiences, family-friendly activities and good quality, added value packages," the ALVA said.

Overseas visitors are also expected to give a boost to the economy, with nearly a third of attractions planning for an increase in international visitors this year.

ALVA director Robin Broke explained: "In the current financial climate, a healthy tourism industry is more vital than ever. This year British holidaymakers have the opportunity to rediscover the treasures on their doorsteps, enjoy terrific value, benefit from a strong exhibitions programme and at the same time support the local economy.

"We are starting to hear promising predictions about the weather too, so let’s hope that the government will see fit to support this industry with appropriate levels of investment."